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Search Engine Placement and Pay Per Click
If a customer can't find your business in
the first 10 matches of a search engine search, they will find your competitors.
Because of this, the best advertising dollars you can spend on the Web
are for search engine placement, and pay per click (search) or PPC advertising. Most search engine traffic originates
from the first search engine results page (SERP) and this traffic will bring most of the visitors
you will have to your Website. Check Pay Per Click Ratings for topics which include PPC
strategy, keyword building, bidding strategies, and more. Online advertisers are provided with
recommendations and advice about managing their PPC search campaigns, as well as an overview of
the top PPC search engines in the market.
Many commercial websites are losing more money in unrealized sales through untapped new
customers every single week than the one time cost of most search engine placement (search) services.
It is important that you optimize your website for the top ranking page in the free
results search engines, and submit (search) your site to them, as this develops sustainable and consistent search engine traffic.
Your goal in search engine optimization (search) should be to make a relevant website, which will answer
the questions your visitors have. Your responsibility is to clarify your
content and products early on to give the visitor a sense of comfort with
your website.
If your website is informative and easy to use, it is a
reflection on your site's way of doing business.
Don't bother adding your URL to search engines your site until it is done, otherwise you won't get the results you need.
Another category of search engine placement is the Pay per Click Search Engine.
With this model of placement you bid on your keywords, and the
highest bidder gets the top position. The second highest bidder gets the second
spot, and so on. You pay only when someone clicks on your listing. In this model you are charged
a cost per click (CPC), rather than a cost per impression like banner advertising.
If your expected revenue per visitor exceeds your cost per click from the Pay per Click search
engines, you make money. It's that simple. Some of the more popular Pay per click
search engines are listed below:
- Overture -
List Your Site with Overture and appear on the top of search results of leading sites like Yahoo!, Lycos and MSN.
Your site can reach 80% of active Internet users.
Open bidding on keywords and tight relevancy standards produce relevant results.
Search results are filtered to exclude offending material. 5 cent minimum bid.
Appear on tens of thousands of Web sites across the Internet.
- FindWhat
- Pay per click with results incorporated into Excite,
Metacrawler and DogPile search results. Though FindWhat does not have the distribution that Overture has, they bring in quality traffic at far less expense than with Overture.
- Kanoodle -
Get seen on CNET, Galaxy, Hotbar, Mamma and thousands of other sites. $50 minimum. You simply bid on the keywords that apply to your website and your chosen listings will appear throughout Kanoodle.com's search network.
- Ah-ha -
You don't have to spend thousands of dollars for effective Internet advertising,
you can spend pennies for effective Internet advertising with ah-ha.com.
ah-ha has emerged as one of the largest online advertising companies
generating more than 15 million search queries a day.
- 7Search - A Pay per click search engine that allows advertisers
to bid on keywords.
- ePilot - A Pay per click search engine that has partnerships
with NetZero, DogPile and InfoSpace.
See Also:
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