Your business card is your initial introduction to potential clients and customers.
If designed and presented correctly, your business card can be a powerful tool to show
clients you are professional and customer oriented. Business cards traditionally come
in a standard 2 x 3-1/2 size and are commonly printed on 100# or 12pt-14pt card stock.
Many printers have the ability to print full color custom graphics and pictures on the
front and back of your business cards and business post cards (search). Research has shown that a business card printed in four
colors (full color) will attract more attention than one printed in black & white (two color).
You can find free business cards (search)
on the web. The free business card will suffice to start, but we suggest upgrading the your business cards as you grow.
Usually a free business card will have an ad for the printer on the back of the card.
Some things to consider when deciding on the look of your business card or business post card:
Use heavy stock
The
weight of your card leaves an important impression with your contacts. A heavier card will make a better impression.
Paper can be measured in weight or thickness. 100#text is measured in weight. 14pt is measured in thickness.
It can be difficult to differentiate between the two unless you know both weight and thickness. The size paper
comes from the mill is called "parent" or "basis" size and it differs with different kinds of paper.
That is why "80#cover" is heavier than "100#text." The point system on the other hand, measures
paper thickness, not weight and is often used with coated papers. Make sure you talk to the
printer about the type of paper they print your business cards on.
Your business card must be of good quality
An effective business card has clear printing with good readable type and simple graphics. You should not use
raised printing or laser-printed business cards as the ink can rub off on your hands.
Be creative but avoid being too cute
Pull out all of the business cards that you have collected over the years and look for some that stand out. If they stand
out in your mind, they have a good chance of standing out in the minds of those that you will give them to.
One option is to put your photo on your business card - but there are pros and cons to doing this:
- Business cards with photos can be easier to locate when in a large pile due to the fact that they usually have more
color than the typical business card.
- A business card with your photo on it will help a new contact find you in a meeting or help to differentiate
you in a group of people. If you often make initial contact with someone by phone or email, sending him or her a
business card with your photo on it before you meet in person is a thoughtful gesture.
- Photos add cost, not only in printing but also in having a good quality photo taken.
- Your hairstyle and clothing in your photo can date you. If you do not make new business cards often, with updated
photos that can be a distinct disadvantage.
Design to communicate
Your business card should communicate the essential information clearly and quickly.
Remember, your name and numbers are the most important things on a business card.
Whether you are creating business cards for the first time or updating your existing card to improve your
image, your business card is the handshake you leave behind. Be sure it reflects your professionalism,
your skills and your ability to provide the product or service your prospects require.
